Email marketing leads customer engagement efforts
What role is there for customer engagement within the current economic climate? The latest Online Customer Engagement Report provides insights into how firms are targeting and segmenting customers, and working to learn how they are changing in the new environment.
By Stuart Lauchlan, news and analysis editor
In the economic downturn, customer engagement is set to become even more important, but too many firms are behaving like ostriches and burying their corporate heads in the sand in denial at the seriousness of the recession. read on…