Email Advisor: Tip #2009.005 – Pre-existing business relationship isn’t enough

Advise Me: Tip of the Week
Forget pre-existing business relationship – its permission you seek!

You don’t have to talk to very many email marketers about permission practices before you come across one that defines permission as anyone that has done business with them in the past. When pressed for an explanation they will often times site the CAN-SPAM requirement of a pre-existing business relationship – the easy way out. But put yourself in the shoes of the consumer… read on…