Hot Fudge on Meatballs!? New Marketing Trends in Email

by Alex Madison and Lisa Harmon, Yesterday, 11:47 AM

Seth Godin’s book “Meatball Sundae: Is Your Marketing Out of Sync? tackles
the challenges presented by “New Marketing.” He defines New Marketing
as having its basis in “a combination of more than a dozen trends, each
of which is changing the way ideas are perceived and spread.” (page 5).
Godin argues that the hasty adoption of newfangled marketing tools by
unprepared brands could go as badly as adding whipped cream and hot
fudge to a bowl of meatballs — yuck!

read on…