DMA Email Marketing Council Blog 2009-02-06

DMA Email Marketing Council Blog

Time to turn your attention to e-mail ‘acquitention’

Posted: 05 Feb 2009 07:49 AM CST

With
the recession putting marketing budgets under ever more pressure,
brands will inevitably be forced to be more creative with their e-mail
campaigns and distribution. Here are six tips for gathering new
customers without dropping your existing service levels.1. Look…

Welcome email can help retain subscribers

Posted: 05 Feb 2009 07:11 AM CST

In
this month’s Infobox you can read the following articles: ‘Welcome’
emails can help retain subscribers – by Loren McDonald of Silverpop
Think that soft bounces are caused by a full inbox? Then think again! –
by Dela Quist of…