The law on email marketing: ComputerActive

The fight against junk email is tough but there are some steps you can take

Written by Dinah Greek, Computeract!ve

06 Feb 2009

The UK legislated for this under the Privacy and Electronic
Communications (EC Directive) Regulations 2003. This legislation is
enforced by the Information Commissioner’s Office (ICO). It says that
all organisations in the UK that use electronic communications such as
email or text messages to send marketing material must obtain prior
consent from an individual. It has become known as the ‘opt-in’ rule in
the UK but it’s a much misunderstood law. read on…