Growing businesses urged to ‘take a fresh look’ at email marketing

Tuesday 10th February 2009: businessstrata.com

Companies that use email marketing to reach consumers should ensure they regularly “take a fresh look” at their campaigns.

According
to Nick Stamoulis of Brick Marketing, clients may become “sick” of
reading the same types of communications easily, so firms must consider
taking a new direction every so often.

He explained on the Email Marketing Journal blog what growing businesses should consider when using the channel.

The expert said:.. read on…