Tactics ‘can be adopted for improved opt-in email marketing’

Tactics ‘can be adopted for improved opt-in email marketing’
10th February 2009 | Published in Email Marketing

There are a number of tactics that people can adopt to improve their opt-in email marketing lists, it is claimed.

MarketingSherpa suggests providing an incentive to get customers to bring new opt-ins to email newsletters and messages, citing discount coupons as one example.

Assistant director of marketing at Diapers.com Matt Lindenberg told the publication that his organisation experienced a boost when the incentive they offered for referrals was doubled.. read on…