As Recession Deepens, Top Performers Revamp Their Marketing Budgets

February 12, 2009: 11:00 AM ET: money.cnn.com

Tactics That Best-in-Class Companies Are Implementing in Order to Survive and Prosper in the Face of a Global Economic Downturn

As companies reel from the fallout from the worst financial crisis in recent history, chief marketing officers and other senior marketing practitioners are under more pressure than ever to minimize marketing waste and maximize return on marketing investment. How can marketers continue to attract, retain and increase the value of profitable customers even as these same customers become increasingly reluctant to spend money? To find out, Aberdeen, a Harte-Hanks Company (NYSE: HHS), surveyed more than 250 diverse enterprises, resulting in the new benchmark report “Recessionary Marketing: How Best-in-Class Companies are Weathering the Storm.” read on…