Email Preference Centres – Tue, 02/10/2009 – 11:19 – Sarah Whittington

When you have a wide customer base, how do you keep them informed and up to date with your latest offers, whilst not presenting them with irrelevant information?

How is it possible to reduce opt-outs and list attrition? These were the problems facing Apex Auctions Marketing Manager, Adam Taylor, he told us about his experience of overcoming them,

Andy Thorpe advised that setting up a preference centre would best tackle this problem. With this feature Apex subscribers would be able to choose the type of information they’d like to receive and how often. read on…