Too Much Focus on Deliverability? (RT @berelevant)

Posted by Tamara Gielen on Feb 15, 2009 | b2bemailmarketing.com : from berelevant tweet

I was reading this post over on the Deliverability blog in which Andrew Kordek interviews Exact Target’s Morgan Stewart. This particular paragraph got me thinking:

So what is wrong with email? I mean what are the biggest problems that are facing the email industry today? Morgan’s answer is simple and yet so relevant…read on…

One response to “Too Much Focus on Deliverability? (RT @berelevant)

  1. If you can’t get in the inbox what is the point in sending an email at all, as no-one will read get to it?

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