Is Your E-Mail Getting Delivered on Prime or Subprime IP Addresses?

By Bill McCloskey, ClickZ, Mar 26, 2009

Are you shopping for an e-mail service provider? This month ClickMail Marketing released a white paper entitled “Choosing the Right Email Service Provider” in which it lists 20 factors to consider when shopping for an e-mail service provider (ESP). Number two on the list? Deliverability.

ClickMail Marketing, which sells, licenses, or represents over 24 ESP products, recommends looking for the following items in making your decision:… read on…

BtoB: Study: Many e-mail campaigns alienate customers, ignore marketing opportunities

Christopher Hosford
Story posted: March 12, 2009 – 1:35 pm EDT

New York—A large proportion of e-commerce companies employ faulty e-mail marketing practices that have the potential to aggravate their customers and sabotage subsequent targeting opportunities, according to a new study by commercial e-mail solutions company Return Path.

The Return Path study, “Increasing Revenues by Optimizing E-mailing Practices With Online Buyers,” found that 31% of e-commerce companies added customers to their e-mail lists following a purchase without first asking the customers if that was OK. read on…

BtoB: Secrets & lies: E-mail marketing design

Karen J. Bannan
Story posted: March 12, 2009 – 12:14 pm EDT

It’s a widely recognized industry statistic: About half the time e-mails don’t render because the recipients have images turned off. So what’s a marketer to do, then, about e-mail design? Should you bother with images? Should you go text-only? How much time should you allocate to e-mail marketing design? To answer these design-related questions—and to uncover one of the most common misconceptions—‘EMI’ spoke to Jeannette Kocsis, VP-digital strategy and media at Harte-Hanks Inc., a marketing service provider, and Ivan Chalif, director of product marketing for Alterian, a marketing software platform provider.

Lie: You need to control every aspect of your e-mail design.
You’ve probably got several e-newsletters in your inbox that only have a single image. Companies do this all the time, Kocsis said, because they are so worried about their branding message that they feel the need to control it completely. read on…

Global Gold: Welcome email marketing ‘could be improved’

Wednesday 11th March 2009

A new report has indicated that businesses could do more to take advantage of the potential offered by welcome messages in their email marketing campaigns.

Compiled by creative agency Smith-Harmon, the research suggested that almost one-quarter of large online retailers do not send welcome emails to new subscribers, despite the fact that such messages represent the biggest opportunity to engage recipients and drive action.

Furthermore, 23 per cent of retailers were found to take more than 24 hours to deliver their welcome messages, decreasing the effectiveness of these emails significantly. read on…

ClickZ: Tips to Beat the Odds for Address-Book Addition

By Stefan Pollard, ClickZ, Mar 11, 2009

Your e-mail recipients are ready, willing, and able to safelist corporate e-mail senders, but your chance of reaching the winner’s circle is about one in four, according to a new study of consumer e-mail behavior and perceptions.

Database marketing agency Merkle’s “View from the Inbox 2009” study shows recipients will take steps to make sure the e-mail they want gets delivered to their inboxes, but not every sender qualifies for preferential treatment.

How can you boost your chance of scoring inbox placement? Relevance and frequency still matter. Giving recipients ample opportunity to safelist your sending address doesn’t hurt, either.

First, a few statistics from the Merkle report:.. read on…

Email’s 6 Deadly Sins

mediapost emailinsider: by David Baker, Monday, March 9, 2009, 1:00 PM

For generations before Brad Pitt and the movie “Seven,” people have used the seven deadly sins as a way of describing the failures of society, morals and values. For my sermon today, I am using the deadly sins as a framework to point up our shortcomings as email marketers, and to illustrate the flip side-the best practices that would erase our offenses. (I intentionally left out the fourth sin, for obvious reasons.)