As email marketers, we spend a lot of time developing content that serves two masters – first and foremost our clientele. If our client base isn’t appreciative of the information we are popping in their inbox – we won’t be long for communicating with them. The other is our brand. Clearly we have a goal in mind when sending email: brand building, product announcement, sales information – whatever the goal is, we need to marry it nicely to the expectations of our recipient base and our management team. But what happens to your content after you hit send? If it doesn’t live on – then read on!
Advise Me: Tip of the Week: Give your recipients a glimpse of the past.