BusinessStrata: Making email marketing relevant ‘involves more than just content’

Friday 27th February 2009: business strata

Growing businesses need to change more than just their email marketing content if they want to make messages more relevant, an expert has claimed.

Kevin Senne, the global director of deliverability and product services for Premiere Global Services, has claimed that the concept also takes other aspects of promotional work and is based on creating “a last relationship” with recipients. read on…

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I’m thinking it should say ‘creating a “lasting relationship” with recipients? but I could be wrong?