ClickZ: Building Online Communities by the Numbers

Building Online Communities by the Numbers

By Heidi Cohen, ClickZ, Feb 23, 2009
Sponsored by Omniture

Online communities are growing in this expense-conscious business environment because they provide companies with a cost-effective means to provide presales support, enhance customer loyalty, support the post-purchase process, and gather customer insights. These forums work for a wide variety of product, retail, and small media sites. Here’s a set of guidelines to help your company build an active and effective online community. read on…