Clickz: E-mail: Evaluating Dedicated vs. Shared IP Addresses

E-mail: Evaluating Dedicated vs. Shared IP Addresses

By Jeanne Jennings, ClickZ, Feb 23, 2009
Sponsored by Responsys

Is your e-mail being sent from an IP address (define) that’s dedicated? Or are you sharing an IP address with other senders? The decision has ramifications, whether you’re using an e-mail service provider (ESP) or sending from your own in-house system.

Conventional wisdom in the e-mail world is that a dedicated IP address is better, but some companies can benefit from sharing an IP address, according to one ESP I recently spoke with. I’ll lay out the pros and cons of each — giving you the information you need to make the right decision for your organization. read on…