DMA: Customer data – knowing where to look

dmaemailblog: March 02, 2009

You might say that I’m bound to say this but…email marketing is a bit of a no-brainer for tough economic times – it is highly measurable, can be highly targeted and exerts less budgetary pressure than most other DM disciplines. The smartest brands have grasped this and are devoting more time to the channel but, while they are recognising its importance, many are still failing to target their mails and segment their databases effectively.
read on…