Seth Godin: Email campaign case studies (one good, one bad)

Email campaign case studies (one good, one bad)

In one week, I heard from two companies in the same industry. The comparison is instructive, I think.

Every month, I get a great email from Paul McGowan, founder of PS Audio. His newsletter is anticipated, personal and relevant. I signed up for it and I look forward to it.

I also got two identical emails (with different subject lines) from a speaker company called Thiel Audio, read on…

Seth tells it like it is!