marketingsherpa: 7 Useful Email Strategies for Consumer Marketers

marketingsherpa: Mar 05, 2009

If your marketing team is forced to do more with less, consider tweaking your email strategy and expanding it into other areas. Below we’ve outlined 7 strategies that come directly from MarketingSherpa’s Case Studies and how-to articles. Includes research statistics and choice bits from Sherpa’s Case Studies.

Seven Strategies to Heighten Email’s Efficiency
Strategy #1: Use best practices and basic tests
Strategy #2: Nurture leads
Strategy #3: Resurrect dead leads
Strategy #4: Boost user-generated content
Strategy #5: Cut expenses, increase satisfaction, multiply sales
Strategy #6: Sharpen autoresponding email strategy
Strategy #7: Organize and rally grassroots teams

read on…