Email’s 6 Deadly Sins

mediapost emailinsider: by David Baker, Monday, March 9, 2009, 1:00 PM

For generations before Brad Pitt and the movie “Seven,” people have used the seven deadly sins as a way of describing the failures of society, morals and values. For my sermon today, I am using the deadly sins as a framework to point up our shortcomings as email marketers, and to illustrate the flip side-the best practices that would erase our offenses. (I intentionally left out the fourth sin, for obvious reasons.)

PRIDE, ENVY, GLUTTONY, ANGER, GREED, SLOTH read on…