Epsilon today released its Q3 2008 U.S. Email Trends and Benchmarks Results

epsilon.com, DALLAS, TX — January 20, 2009 – Epsilon today released its Q3 2008 U.S. Email Trends and Benchmarks Results which show steady email performance as measured by deliverability and open and click rates.

The quarterly analysis is compiled from aggregate data from the more than 6.2 billion emails sent by Epsilon in July, August and September 2008, across multiple industries and more than 200 clients. The analysis combines data from both of Epsilon’s proprietary platforms, DREAM and DREAMmail.

According to Kevin Mabley, Senior Vice President of Strategic Services, Epsilon, “Despite concerns about the declining effectiveness of advertising and the challenging economy, email continues to perform consistently in 2008.”

He added, “Our clients view email as a valuable and cost-effective marketing tool. We anticipate increased reliance on this highly measurable and engaging method of customer interaction as we enter the New Year.” read on for the stats…