Global Gold: Welcome email marketing ‘could be improved’

Wednesday 11th March 2009

A new report has indicated that businesses could do more to take advantage of the potential offered by welcome messages in their email marketing campaigns.

Compiled by creative agency Smith-Harmon, the research suggested that almost one-quarter of large online retailers do not send welcome emails to new subscribers, despite the fact that such messages represent the biggest opportunity to engage recipients and drive action.

Furthermore, 23 per cent of retailers were found to take more than 24 hours to deliver their welcome messages, decreasing the effectiveness of these emails significantly. read on…