econsultancy: New Study Shows Value Of Web Analytics In Email Marketing

econsultancy: Published on: 8:00AM on 16th March 2009

Significant improvement of response through use of behavioral data

Amsterdam, 16 March 2009 – Nedstat announces the publication of their new commissioned study ‘Integrating Web Analytics With Email Marketing To Improve Campaign Performance’, conducted by Forrester Consulting on their behalf. Based on a recent market survey conducted by Forrester, the study unveils that marketers integrating Web analytics data with email marketing applications can generate nearly four times more revenue and 18 times greater net profits compared with marketers using simple untargeted mailings…read on