Sherpa: Make Email and Social Media Work Together

Make Email and Social Media Work Together: Interview with Sergio Balegno

By Sean Donahue, Senior Reporter, More Posts

Whenever a new technology or channel emerges on the marketing landscape, debate inevitably follows over its impact on traditional tactics. Not surprisingly, the rise of social media marketing has sparked questions over whether these channels will diminish the importance of email as a means to reach customers and prospects…read on