BtoB: Why would someone report me as a spammer?

Kevin Senne, Premiere Global Services, Story posted: March 26, 2009 – 6:01 am EDT

On occasion, when I talk with new prospects, I find out during the vetting process that they do not have permission to market to their entire database…the perception of spam, and how it might affect their ability to deliver e-mail… we all bristle even at the vaguest accusation that we are spammers…the definition of spam for end-users is the receipt of any e-mail message that they didn’t explicitly request…read on