If you are looking to do email marketing right, start here

The legendary Jeanne Jennings, writes “Why E-mail Matters More Than Ever” for ClickZ on Mar 23, 2009.

This is an extremely good ‘how to’ of the right way to email market today. If you are looking to do it right, start here.
And remember, it’s all about permission

Times are tough. Companies are cutting marketing budgets and staff; organizations are looking to do more sales with less upfront investment and fewer people.

Recent statistics show that developing an effective e-mail marketing program is more important than ever. There are ways to make your e-mail marketing efforts a key part of weathering this storm …read on