clickz: Top 10 Triggered E-mail Programs to Build Relevance

In his article Top 10 Triggered E-mail Programs to Build Relevance, for ClickZ, Apr 2 2009 (I know I’m quite behind on these), Ed Henrich tells us about Triggered email campaigns.

Most of them are one2one emails triggered by an action. I would put all of these into the transactional genre, except the Browse program, that is dynamic content based on behavioural analysis.

How do you reach out to your most engaged e-mail subscribers in a relevant way? Segmentation works, but often a faster, easier way is to develop a set of triggered marketing programs. These “lights-out” automated programs work while you sleep. You can reach out to your customers when they most want to hear from you — when they’re actively engaged.

Here are my top 10 examples of trigger-based e-mail programs and the benefits they deliver for clients…read on