bizcommunity: Good design triggers better response when marketing by email

Issued by: Striata 3 Apr 2009 13:11

In email marketing, design plays a significant role in how recipients respond to the message. Whether recipients engage can be significantly influenced by the application of best practices in email design.
Mia Papanicolaou, Head of eMarketing at electronic messaging specialist Striata, stresses the importance of considering how people read online and how the email appears in their preview pane…read on