@ClickZ: E-mail Marketing vs. E-mail Sales

ClickZ, Apr 20, 2009: Jeanne Jennings.

In “E-mail Marketing vs. E-mail Sales” Jeanne Jennings discusses “true email marketing” and compares email’s use in a marketing and brand role and a sales orientated role.

In my experience, email is used in B2B more for sales than marketing, check the article and see where your company might land…read on