There’s a very important aspect of e-mail that cannot ever be overlooked: e-mail trust and privacy.
When you think about it, giving someone your e-mail address is like giving them your digital Social Security number. As humans, we use our e-mail addresses to register for almost everything we do online: Web site passwords, social networks, purchases, online billing, mobile phone messaging, and more. In some cases, you can get more information by using someone’s e-mail address to find out what sites they frequent, register for, and buy from.
Did you send out an e-mail blast the week of April 13 and get a lower response than usual?
The days surrounding the U.S.’s April 15 tax day — when a lot of small businesses empty their accounts to pay the IRS and stash away tax-deferred money into SEP and Keogh accounts — might not be your best day to broadcast. I’m no economist, but I’m guessing the reverberations of tax day in this bad economy can’t be good news to anyone trying to sell to small businesses …read on
Creating a Good E-Mail Marketing Strategy by Ed Henrich, ClickZ, Apr 30, 2009
More than 200 years ago, Voltaire said, “The perfect is the enemy of the good.” It’s a concept that still holds true today.
A recent Jupiter Research executive survey asked e-mail marketers what their greatest challenge was for improving their e-mail programs. The answer: “Knowing where to begin.” My response to these confused marketers: Start somewhere; start anywhere. Even the smallest change you make today will start you down the path to the right strategy.