thestreet.com: Build Your List, Grow Your Business

from By Gail Goodman of Entrepreneur.com 04/30/09 – 04:01 PM EDT
Nice little how to advice about building a list the right way – with permission!

More and more businesspeople tell me they’ve gotten religious about building their permission-based mail lists. They’ve been doing email marketing for years, and they’ve come to realize that if they get serious about building their lists, they can bring in more business. It really works!

Building your list is even more important in a tough economic environment. Your list is your pre-qualified target audience. They know you and your products and services, and they’ve bought from you in the past.

They’re an easier sell and a source of referrals. That’s why email marketing is still the most effective tool in your marketing mix. For fractions of a penny per person, you can stay in touch with your best customers. So when they’re ready to buy — even in a down economy — they’ll think of your business first.

for the top 3 List-Building Essentials and the top 5 Ways to Find New Subscribers
…read on