Get your thinking caps on for another cracker from the Brownlow! Very few people actually take the time and make the effort to go into this much detail, we should all pay attention,
The last post demonstrated how past campaign reports might hide a whole host of useful information on optimizing your emails.
We used my own informational newsletter (featuring article headlines and teaser summaries) to explore how link number and spacing might impact click rates.
Let’s use those same campaign reports to look at call to action and the order of content…read on