What party games and landing pages have in common (RT: @MktgExperiments)

May 13th, 2009

Remember the intensity of focus you had at that second-grade birthday party where you had five seconds to memorize the location of the piñata, or the donkey’s tail-less rump, before the blindfold descended?

Don’t you wish you could get that kind of focus from prospects now?

Unfortunately, the grown-ups perusing your pages are subject to endless distractions. But try applying a variation on the pin-the-tail-on-the-donkey technique to your landing pages, just to see how easy it is for the adults you’re courting to find the targets you want them to find when they’re looking at your pages.

Inspired by a new tool that provides free five-second usability testing, I decided to apply the same technique to a landing page submitted for optimization by a recent attendee of a MarketingExperiments web clinic.

How the five-second usability test works…read on