One of the first posts on this blog talks about the importance of expectations in your email marketing campaigns and presents consistency as the key to expectations.
Consistency matters – but before you can consistently meet expectations, you have to set them! If subscribers don’t know what’s coming, it doesn’t matter how consistent the formatting and frequency are – those emails will still feel inconsistent with whatever preconceived notions subscribers had about them.
So how do you create expectations that you can then meet?
As I see it, you get 3 critical opportunities to do so… read on
I find giving the user the truth and all of the relevant information is one of the easiest ways to earn trust.