Aweber: The First of 3 Critical Opportunities to Create The Right Subscriber Expectations

by Justin Premick (15/05/2009)

One of the first posts on this blog talks about the importance of expectations in your email marketing campaigns and presents consistency as the key to expectations.

Consistency matters – but before you can consistently meet expectations, you have to set them! If subscribers don’t know what’s coming, it doesn’t matter how consistent the formatting and frequency are – those emails will still feel inconsistent with whatever preconceived notions subscribers had about them.

So how do you create expectations that you can then meet?

As I see it, you get 3 critical opportunities to do so… read on


I find giving the user the truth and all of the relevant information is one of the easiest ways to earn trust.