mediapost: Are You Using The Right Metrics?

by Loren McDonald, Yesterday, 1:00 PM

In these days of tight marketing budgets, you must rely on relevant and accurate reporting to stay on top of your email program’s performance and defend your company resources. You need to know the four basic strategies to measure performance as well as the metrics that measure correctly.

The scalpel is handy, after all, but you wouldn’t use it to carve a turkey. If you choose the wrong metric, you could overlook major problems that imperil performance or email’s significant contributions to your company’s performance…read on

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Also checkout the Metrics info on email marketing reports and of course for stats: the email stat center.