retailemailblog: Boost the sharing of your emails

Thursday, May 21, 2009

Nordstrom, 5/20 — Half-Yearly Sale for Women & Kids: Save 33% or More! Twice the Rewards Points (Details Inside)
When looking at share-with-your-network (SWYN) functionality, there’s much to be learned from our experiences with forward-to-a-friend (FTAF). For instance, if you stick a FTAF link in the footer of your email, you’ll see forward rates of well under 1%. However, if you integrate a FTAF link into your message—as AbeBooks has done before (see July 21 AM Inbox)—then your forward rate grows multifold. Nordstrom applies this wisdom to their use of SWYN in this email, putting an appeal to share the news of this sale via Facebook and Twitter. They are the first major online retailer that I’ve seen do this
…read on for the stats

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It is not really a thinker, it’s just viral. Give stuff away.

The next step is track who shared the monst and reward them!
As Seth Godin rightly said the people who interact with you the most are the people who will do the marekting for you, find them and incentivise & reward them.