cloudmark: Blocked Email Part 1: “Why me?”

David Romerstein: Friday, April 10, 2009 at 16:00 PDT

Everyone’s had it happen. You forward a joke to a friend or coworker, email a possible new vendor requesting a quote, or send out your daily/weekly/monthly newsletter and, a short time later, you get back that dreaded notification: “Subject: Undelivered Mail Returned to Sender”. Your first reaction is probably indignation. “I’m not a spammer,” you think to yourself, “so how dare they block my email!” Believe it or not, the receiving ISP probably doesn’t think that you’re a spammer.

Over the course of the next few blog posts, we’re going to discuss what you can do when you find mail bouncing – who to talk to, things to say, actions to take – whether you’re an individual, or the overworked sysadmin at a small company, or the deliverability manager at an ESP. We’ll also talk about things you shouldn’t do when your mail is blocked. We’ll even look at proactive things to do to try to prevent mail blocks in the first place…read on