Email Wars: Awaken from the Hiatus

May 26 2009

It is funny sometimes that companies just stop their email newsletters cold turkey. Often times it is due to the fact that they are just not sure as to why they are doing them, what the return is, internal resources dry up, the technology platform that they use becomes more of a chore to use than is worth the time, or there is a clear need to step back – take a look – and renew their efforts in a clear manner…read on

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I must admit I have a few people who have just re-started or stop and start and move between agencies etc. most of it is due to poor infastructure especially data management.