Pixelnews: Use the right metrics in email marketing

Wednesday, May 27th, 2009

It is always been very important to measure the results that companies obtain with their marketing campaigns. Today, under the difficult economic situation we are living, due to more restricted marketing budgets, it is more important than ever to know the return on investment (ROI) of every action.

In the internet world in general, and the email marketing specifically, is much easier to measure precisely what results you are getting out of your email marketing efforts. I’m going to explain which are the main data you should be watching after you send the next campaign or newsletter…read on