EmailTransmit: When to Send

May 29th, 2009: Anthony Schneider

Timing is everything. When you send an email, or when a recipient receives an email, has an enormous impact on open-rates and clickthroughs. L.L. Bean, Encyclopedia Brittanica, Henry Schein are among the many marketers who have revised  delivery times and have seen an increase in open-rates of between 30% and 100%. You don’t have to do anything differently, just watch the clock… and see results.

We all know it’s not a good idea to send an email at 4 a.m., or on a Sunday. But when is the best time to send an email? Here are a few ways to time your emails better.

for: Worst Days and Times, Best Days and Best Times…read on

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I will very rarely recommend someone when to send an email campaign as a consultant, it’s making your self accountable for the success of their campaign. What I tend to do is teach people how to empathise with their audience and make the right decision that way.
Most of the time they come to same conclusions as Anthony did but sometimes some people will not even help themselves.
I get so many people sending hundreds of thousands between 3 and 5pm on a Friday.

There is a chain of thought that Fridays is the best day to do surveys as people are looking for an excuse not to do work but I do like the idea of emailing it on Thursday to linger and get done on the Friday – I’d be interested on the results of a comparison!