EMR: Gmail inbox tricks and alt text traps

An article from Pure360 from one of their more talented employees coined the phrase “Trust Earning Text” which was the combination of the pre-header and the Google, Yahoo and Outlook snippet.

In his article on May 26, 2009 called Gmail inbox tricks and alt text traps the lengend of Mark Brownlow really gets his hands dirty in gmail and shows us all how to maximise the use of this extra inbox content space whilst maintaining useful content in the email pre-header.