DMABlog: Inactive or Unemotionally Subscribed?

Posted by Dela Quist on June 10, 2009 at 07:34 AM

Inactive or Unemotionally Subscribed?

The term “emotionally unsubscribed” as a way of describing the subscribers who do not interact with your emails for long periods of time seems to be making a comeback – unfortunately.

I first came across the term 2 – 3 years ago and I have never liked it, particularly when it comes to describing people who have given you permission to email them.

I dislike the term because…read on