4 tips for testing your e-mail campaigns
By Karen J. Bannan
When it comes to e-mail testing, you can’t overplan or overanalyze, according to a recently released white paper from Experian Marketing Services. Released this week, “A Guide to Effective Email Testing” confirms what many of us already know: Companies aren’t testing as much as they should be and, when they do, they often have it all wrong…read on
Why is bounce processing not enough for successful e-mail campaigns?
By Sarah Welcome
Bounce processing is a key component of overall list hygiene strategy. Doing it properly has a significant impact on your deliverability and overall sending reputation…read on