BtoB: Keeping your e-mail content fresh & How can I use behavioral targeting to improve my e-mail results?

04/06/2009 17:35

Keeping your e-mail content fresh
By Karen J. Bannan
Staring at a blank e-mail template can be nerve-wracking. Where do you get your content? How much should be company-related and how much, industry-related? To answer such questions, consider how well you know your readers. When you know what they want, everything should flow from there, said Al DiGuido, CEO at Zeta Interactive…read on
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How can I use behavioral targeting to improve my e-mail results?
By Kara Trivunovic
E-mail marketers sometimes shy away from behavioral targeting because it seems too challenging or too creepy. However, it doesn’t have to be either of those things if you go about it the right way. It will take some planning and a little leg work, but the investment in time you make here will not…read on