Zero Strategy: What to do and the rewards that can be reaped

3rd June 2009

As with perhaps all advertising campaigns, email marketing has a number of dos and do nots. Many experts have shared their views on what constitutes a sound email marketing strategy and it appears that some companies are taking on fresh approaches to their messaging efforts.

One company seeing genuine benefits from email marketing is Paramount Restaurant Group. It has seen online bookings increase by 150 per cent in the first three months of the year across its six restaurant brands after implementing an ongoing email voucher campaign.

“Paramount Restaurants has managed to grow its audience and sales by using email that’s appropriate for its market – the results achieved can be built upon in the future,” commented Anne Collet, marketing manager of Pure, the email marketing company that helped Paramount Restaurant Group with its campaign.

…read on