clickz: Yahoo Mail Ramps Up Add-to-Sender-List Imperative

By Stefan Pollard, ClickZ, Jun 17, 2009

A new inbox-sorting feature for users of Yahoo Mail, one of the world’s most popular Web mail clients, makes it more important than ever that your subscribers add your e-mail address to their sender lists (which e-mail clients call contacts, address book, safe senders, or other variations).

The new “View From:” feature allows users to view e-mail only from their Contacts lists (all the addresses they’ve safelisted by clicking the “Add Sender to Contacts” icon in the header field) or their “Connections” (a new social-networking feature based on the Contacts list).

Here’s a sample inbox scene with “View from: All” chosen…read on