“Forrester have released a report predicting that individuals are are going to receive 9000 email marketing messages a year. That’s is nearly 25 marketing emails a day.
Already today, email marketers are being advised to engage with their recipients rather than just trying to target them. If your recipients are going to be receiving that many emails everyday, engagement is going to be critical. Let’s face it, most of those emails are not going to be opened“…read on
It’s all about permission not acquisition.