clickz: Midyear Checkup for Your E-Mail Marketing Efforts

By Jeanniey Mullen, ClickZ, Jun 8, 2009

It’s the middle of the year and time for a review. Are you making the most of your e-mail efforts? If not, you still have time to mend your ways before budgets and bonuses come around (OK, maybe no bonuses this year).

According to IDC, 1.4 billion people used the Internet in 2008. This number is expected to increase to 1.9 billion, or 30 percent of the world’s population, by 2012. The most popular online activities cited were

  • Searching the Web
  • Finding information for personal use
  • Using Internet e-mailAccessing news and sports information
  • Accessing financial or credit information

With over 1 billion people using e-mail as a regular communication vehicle (many checking e-mail more than five times a day), your business can’t afford to do without a strong e-mail plan. You can’t afford to roll out a lackluster campaign. Remember to test your way to constant improvement and the stepped-up ROI (define) e-mail can deliver for you.

The inbox is the backbone of the Internet. It’s the tightest link ever forged between buyer and seller. Whether it’s to influence others, drive purchases, extend relationships, or drive consideration, e-mail works. To get the most from your e-mail campaign, make sure you…read on