How To Use Email Marketing To Retain Your Customers In The Recession

freshbusinessthinking.com, 10/06/09

As the recession bites, it’s harder than ever to acquire new customers – especially if budgets are shrinking – so marketers need to make the most of those customers they already have.

Now is a good time to focus on retention marketing. And if you need cost-saving as well as effectiveness, email marketing programmes can deliver impressive ROI.

It’s all about targeting and relevance.

No other direct medium allows you to deliver such highly personalised, relevant content, all of which is instantly trackable and measurable, and with a quick turnaround providing you with a strategic and a tactical tool.

Here are top 10 email marketing tips for retaining customers and increasing customer value:…read on