MediaPost: ‘Delivered’ Does Not Mean ‘In The Inbox’

by Stephanie Miller, Wednesday, June 17, 2009, 10:34 AM

It’s rather amazing how much confusion there is between the bounce rate and the inbox deliverability rate. I’ve been on the road much of May and June speaking at online marketing conferences — and while every marketer understands that if they don’t reach the inbox, they don’t earn a response, there is a sense of complacency around inbox deliverability that is not grounded in the right data. Marketers think they know their inbox deliverability rate, but in fact are either misinformed or just do not have access to that information…read on
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This could also relate to the ‘render rate’ which googled the Email Experience Council and unsurprisingly but deservedly the Email Marketing Reports.