MediaPost: Mass Retailers Need To Lose The Mass Mindset

by Jordan Ayan, Wednesday, June 10, 2009, 10:00 AM

I read a great blog post by Seth Godin this week where he challenged the reader to “not be boring.” With email, it is easy to get stuck in a rut and send a message that lacks anything that will interest the majority of your readers. Every once in a while, it is worth stepping back, looking at your messages and asking the question, is this message boring?…read on

It must be useful if in mentions Seth Godin!